- How DIY Health Reform Can Help You Win The Talent Wars
- Game Over for Incentivized App Downloads
- An Update To My Ethics Policy
- How Many Mulligans Does Color Get?
- The Pitfall Of Twitter’s ‘Promoted Trends’ #RoyalWedding
- Nancy Conrad On Education Innovation: Turning Geeks Into Rock Stars Is A Game Changer
- Can I Get Some Sustainability With That Shake?
- Jack Dorsey Shares Some Big Square Numbers: 341,688 Readers Shipped, $137M Total Flow
- Strike A Pose, ‘Cause Online Point Of Sale Systems Are The New Vogue
- The Creepiest Royal Wedding Photo Ever, Courtesy Of Color
- When Will Microsoft’s Internet Bloodbath End?
- Speaking of… sex toys with Ethan Imboden from Jimmyjane [TCTV]
- Sequoia-Backed Milanoo Appears To Be Gaming Search Results With Link Spam
- Marissa Mayer, David Karp, Kevin Systrom, And Tony Conrad Will Rock At Disrupt NYC
Posted: 30 Apr 2011 08:00 AM PDT
Editor’s note: Guest author Dave Chase spent the 90′s working at Microsoft in various senior marketing and general management roles, including founding Microsoft’s global healthcare unit that has grown to be Microsoft’s most significant vertical market. Prior to joining Microsoft, he was a senior consultant with Accenture's Healthcare Practice working with a wide array of healthcare providers and systems. Dave has also been a successful investor and adviser to several early-stage companies. He can be found on Twitter as @chasedave or on LinkedIn.
The talent wars that were common back in the late 90′s appear to have returned whether it's using LOLCats or cheeseburgers to recruit talent. While I love the creativity, when it comes down to making a decision to join a new company, the lumbering tech giants (Google, Microsoft, Amazon, Zynga, Facebook) which startups compete against for talent have one giant ace up their sleeve — great healthcare benefits.
When I left Microsoft 8 years ago, my wife expressed only one concern — losing health benefits. At the time, I told her that it's just a matter of paying those costs directly. The reality has been that it's been a significant hassle and cost that we'd rather not deal with. The excitement of working with startups has outweighed that hassle, but even to this day it remains a burr in the saddle. Periodically, I will get an offer to join some company and her first question is "how are their health benefits?" Startups have repeatedly shown an ability to outmaneuver the behemoths we compete with but this is one area where the behemoths still have an edge. It's time to turn the tables with what I call Do-it-Yourself (DIY) Healthcare Reform.
While the behemoths stick to the old health payment model, which is a Gordian Knot designed by Rube Goldberg, there’s a better way. The big companies can stick with a model that has led to health costs increasing 274x in my lifetime (compared to 8x for all other consumer goods and services). What’s better is that startups are beginning to offer key parts of the solution. There’s a Seattle startup called Qliance that is backed by Nick Hanauer (aQuantive founder, Second Avenue Partners), Rich Barton (Expedia/Zillow founder), Jeff Bezos and Michael Dell. (I am not an investor). In the Bay Area, there’s a similar model – One Medical Group – that has been written up in the NY Times
Qliance and medical approaches like it recognize the budget-crushing impact of burdening the health equivalent of a car tune-up with insurance bureaucracy and profits. There’s a 40% “tax” that makes healthcare insurance unnecessarily expensive. Instead, in Qliance-like models, the health insurer gets disintermediated from day to day healthcare. It keeps insurance for what it does best—covering you for catastrophic items you hope never happen (major medical issues, house fire, car accident).
There are steps an individual or companies can take today that can save a massive amount of money. I will explain three items that may be new to you but are important to understand and take advantage of depending on the scope of coverage you want for yourself or your employees.
The following are examples of the range of coverage you can provide to your team. I would always recommend at least having a very high deductible insurance plan.
My experience initially working as a management consultant to nearly 30 hospitals followed by founding Microsoft's healthcare business has led me to the conclusion that it is virtually impossible to reform a fundamentally flawed model (i.e., the payment side of the equation). I outlined this in more detail in my Huffington Post piece entitled Health Insurance's Bunker Buster. But taking giving employees new healthcare choices is one way startups can compete with larger companies in the talent wars.
Posted: 30 Apr 2011 06:32 AM PDT
The business model of incentivized app downloads was recently dealt a death sentence by Apple. Apple said incentivized app downloads were driving inaccurate rankings in the App Store, almost certainly because essentially paying consumers to download apps was a way of gaming a ranking system that used downloads as a key metric. To be fair, there were many quality apps taking advantage of the loophole in the ranking system, but that era has ended. And so have the days of companies making money hand over fist in the incentivized downloads business, better known in the industry as Cost Per Install or CPI.
So how exactly did it work? Say you're playing a game that offers you virtual currency; the game might ask you to download an advertised application in exchange for virtual credits within that game. You install the app and get your in-game currency. The app gets a new install and pays for that. This quickly generates bursts of installs, immediately boosting an app's ranking in the app store.
My feeling about this change in the App Store ranking—"Hooray!" I'm glad that Apple put a stake in the heart of this "quick buck" scheme. It's going to force everyone in the mobile space to get back to making money the old school way—with real and targeted advertising.
The companies in the CPI business (TapJoy, Flurry, mdotm, w3i) were slowing this transition and this focus. And they all knew that CPI was a house of cards revenue stream that was not sustainable and wouldn't be ignored by Apple indefinitely. Furthermore, CPI is a business model with constrained inventory. You can only monetize to the number of apps in the network. That's always going to be a finite number and a small number when most app developers aren't big enough to even afford CPI.
So what replaces CPI? In my opinion—and granted I’m biased because I've founded three companies that serve online display advertising—mobile display ad solutions are the way of the future. Display offers a much greater growth potential than CPI because of near limitless inventory. The IAB recently estimated that last year alone, advertisers spent more than $550 million on mobile advertising. That pace is outstripping the growth of online display and CPI is no match.
Mobile advertising is a rapidly iterating field. In many ways this CPI ruckus is reminiscent of the early days of online display. Remember the days before IAB standards, when click fraud was rampant and there was a virtual cornucopia of monetization schemes offered by now defunct companies that were "gaming" the system?
The next chapter in mobile advertising, for the companies able to keep up with the pace of change, will be better ad solutions for app developers, advertisers and consumers. Just consider this: Over 25% of current mobile landing pages go to the App Store. Display can drive App Store rankings. Think about what the seer of Internet advertising, Kleiner Perkins' Mary Meeker noted in her Top Mobile Internet Trends report:
So let's say farewell and good riddance to mobile CPI and find better advertising models that actually give consumers something they want.
Posted: 30 Apr 2011 12:01 AM PDT
I’ve been in Las Vegas for most of the month and so have been out of the loop on some of the major stories rocking the world of technology and media. Stories like the startling news that, having made a sack-load of money from the sale of TechCrunch to AOL, Mike is going to begin investing in start-ups again.
Indeed we are. And so, prompted by Mike’s ethical pivot, I’ve decided it’s time to update my own code of conduct, the previous version of which can be found here. After all, in the two years since I last updated the document, I’ve quit drinking, received another book advance and – yeah – made some cash from my own TechCrunch shares. The drinking thing alone has left me with more spare cash that I know what to do with.
Here then, for the record, are the relevant changes to my core ethics now that I am sickeningly rich…
In the previous version of my ethics statement, I explained that the quality of my work is directly related to how much I’m paid….
…Now that I am dripping with wealth, that is no longer the case. Henceforth, the quality of my work will be related only to whether I can be bothered to get out of bed in the morning. (Today was a sleepy day)
Previously, I made clear that I would generally write mean things about my enemies and nice things about my friends…
…Now that I have more money than I know what to do with, however, I no longer feel any loyalty towards my friends; I can always buy new ones. As for my enemies – I don’t need to write about them to get revenge; I can simply pay to have them killed.
In terms of my day-to-day interactions with PR professionals, I previously adopted a non-discrimination policy….
…That policy is no longer in operation.
A couple of simple text changes to the above. For “Kinder Surprise eggs”, now read “Fabergé Eggs”. For “Happy Meal”, read “Happy Ending”.
And finally, an all important note on stocks. In the previous iteration of my ethics statement, I made clear that I try to avoid owning stocks as all of my investments very quickly turn to shit. This is still the case, except now I deliberately invest my vast wealth in things specifically in the hope that my involvement will lead to their downfall.
Recent investments include $5,000 for 60% of ZDNet’s Tom Foremski’s sense of proportion and a little over $3.50 for a controlling stake in the editorial integrity Forbes.com. Both investments are performing nicely.
Posted: 29 Apr 2011 11:45 PM PDT
WARNING: mixed sports metaphors ahead.
How many do-overs does a startup get before users give up on it for good? As far as I can remember, the answer is zero. I can’t think of an example where a startup launched into the wild, flailed badly, and recovered (without completely abandoning the first product). There are lots of examples of flailing and relaunching (see Cuil, see Joost), but I can’t think of anyone that managed to pull out a win.
By my count Color, the $41 million startup that promises to “transform the way people communicate with each other,” has already struck out.
The first strike was a launch that left users confused, sharing photos with themselves and trying to figure out a user interface that seemed purposely designed to frustrate. We gave them another chance.
Strike two: pulling the Android version of the app from the market.
And strike three: engaging in a big PR partnership with The Telegraph in the UK to get people all over the UK to post pictures during the royal wedding. Just 500 photos were posted, which isn’t much more than MG Siegler and friends managed to post during a bachelor party/iPhone fest in Mexico a few weeks ago. And The Telegraph promised that the best photos would be published. Here are those “best” photos.
This third strike was particularly egregious. The color team knows that people are confused about what the app is supposed to do. It’s not supposed to be just another photo sharing app. It’s about the future of social networks. I’m fully on board with the social network stuff, and have been waiting for it since 2008.
So why in the world would Color, with a hamstrung app and a confused marketplace, pull a major PR stunt that’s all about showing off Color as exactly what the company doesn’t want Color to be thought of (another photo sharing app)?
You got me. If anyone gets it, let me know.
I want Color to succeed. I don’t hold their funding against them in any way. I love that they’re trying to solve a really big problem. And I like that the team is successful but still hungry.
But Color shouldn’t have launched when they did. They knew the app was seriously flawed, and they should have known that they probably wouldn’t get another chance at a first impression. And with all the negativity, the last thing they should have done was push the app as is to tens of millions of people in the UK. Those masses have far less patience for the quirks of unfinished software than people like us do.
The team here at TechCrunch will give Color all the mulligans it wants to get things right. They can swing and miss all day and we’ll still be here in the stands, rooting them on. But eventually the crowds, tired of boo’ing, will go home. And the stadium lights will go out. And then, even if Color hits one out of the park, we’re not sure there’ll be anyone around to see it.
I say to Color, “SWING for the fences!” Just don’t keep swinging with your eyes squeezed shut.
Posted: 29 Apr 2011 10:51 PM PDT
Twitter recently upped its rates on Twitter Promoted Trends from $60K-$70K to between $100K-$120K which means the demand for the unique form of advertising is certainly there. But what are brands getting in return? As we’ve seen before with Skittles, Charlie Sheen, and even the #Dickbar, attempting to float a brand message over user generated Twitter content isn’t always a success.
Case in point … For the past few days the chatter around the #RoyalWedding has been plentiful, but not necessarily all positive.
Diet shake Slim Fast bought the #RoyalWedding Promoted Trends slot yesterday, and at some point had its brand message (and its inexplicable link to its Facebook page) associated with sundry undesirable content.
While granted it is sort of funny, the relevancy of tweets like “#RoyalWedding of the ass is my c*ck” to Slim Fast’s admittedly inane message should be a serious issue for a company trying to monetize UGC. Companies who spend money on advertising tend to avoid the above sorts of associations, with good reason.
What makes this specific instance of ad relevancy failure worse is that the #RoyalWedding hashtag is currently being highlighted on Twitter’s revamped homepage along with #STS134 and #NFLDraft — As things that presumably add value to new Twitter users. Right now all three are riddled with hashtag spam.
Twitter, which just hit 200 million users, is currently averaging about 500K new accounts a day. While this growth isn’t too shabby, it’s hard to picture the middle aged, middle American curious about Twitter landing on the above results and wanting to stick around for very long.
#RoyalWedding side note: Twitter did not have a whole server dedicated to Will & Kate today. That was a joke.
Posted: 29 Apr 2011 09:20 PM PDT
Last week President Obama spoke at Facebook, emphasizing during the townhall that the US needs to be bullish on Science and Math education if we are to pull out of the recession, “We want to start making Science cool. I want people to feel about the next big energy breakthrough and the next big Internet breakthrough the same way they felt about the moonwalk," he said.
Taking off on that idea, Nancy Conrad, the wife of late astronaut Peter Conrad, has founded the Conrad Foundation in the memory of her husband. Peter was expelled from one school in the 11th grade because he had dyslexia and then went on to graduate from Princeton and walk on the moon because he was taken under the wing of another educator who saw promise in the young man.
Nancy Conrad wants to give other kids with a penchant for entrepreneurship their “moon shots,” or the opportunity to get funding and actualize their ideas; Because of this the Conrad Foundation puts on the Spirit of Innovation Awards and Innovation Summit annually, attempting to foster a love of innovation in kids between the ages of 13 and 18.
To attend the Innovation Summit, high schoolers across the country are invited to enter the three year old competition, which ends up flying in 27 finalists to NASA Ames to pitch their startups to judges in one of three categories: Aerospace Exploration, Clean Energy and Cyber Security. The winning team in each category receives a 5K grant to fund their project.
While building the “innovative workforce of the 21st century” is an ambitious goal, after attending the extremely professional finalist presentations today it’s obvious that spotlighting kids who have a passion for innovation and technology is a fundamental step in turning our education system around.
“There’s so many problems, we’re not running out of problems,” Conrad said emphasizing that you need to get kids excited about Science, Math and Technology in order build a viable workforce. “When you’ve got juiced kids who really want to do something, they don’t know there’s a box. And then all they do is think outside the box. This is where geeks turn into rockstars, and that’s the game changer. That’s where you can change the culture of students.”
Hmm … So maybe Intel was right?
Posted: 29 Apr 2011 05:21 PM PDT
This week, the U.S. Environmental Protection Agency issued Energy Star ratings for large vat commercial fryers. These appliances are used by high-volume dining establishments — like fast food chains, institutional cafeterias and full-service restaurants— to make french fries, hush puppies and anything else Paula Deen would promote, in bulk.
Encouraging the industry to upgrade to more energy-efficient fryers could help reduce the overall environmental (if not health) impact of kitchens in the U.S. catering to the collective appetite for fried foods, an appetite that seems pervasive, and permanent here. One Texan cook, Mark Zable, has even invented a method to make deep-fried beer.
According to a press statement and calculations by the EPA:
The lifetime costs and footprint of commercial frying goes beyond the electricity and gas that it takes to run kitchen equipment, of course. Certain vegetable oils are more sustainable than others. Spent grease, and even vegetable oil, can become a pollutant unless disposed of properly.
Many food businesses are opting to give or sell their spent grease to biofuel producers, these days, thankfully.
Bon Appétit Management Company — which provides sustainable food in cafes at SF Giants stadium, eBay, Oracle, Google and college campuses including U-Penn, Duke and MIT — has been doing this for years, in collaboration with local biofuel companies like Kelley Green Biofuel for example.
This month (as Tilde Herrera reported for Greenbiz.com) U.S. Foodservice went so far as to acquire a “grease diesel” company, WVO Industries. The foodservice business will begin to power its truck fleets with their own spent cooking oil, allowing them to avoid the rising costs of gasoline here.
Ultimately, foods that are sautéed, boiled, toasted, roasted or prepared raw will prove better for the body and planet than deep-fried with rare — no pun intended — exception.
There is no official carbon footprint label for food here, but a sustainability blogger and small business owner in Germany, Peter Graf (not to be confused with Peter Graf, chief sustainability officer at SAP) has shared some rough calculations via his blog Ecofriendly-Company.com. He wrote:
Photo courtesy Brandi Jordan (CC-2.0)
Posted: 29 Apr 2011 04:08 PM PDT
As Dorsey’s tweet points out, Square is also showing some very impressive growth: on March 2, Square was processing $1 million per day. Now, less than two months later, it’s doubled that, with $2 million in processed payments today alone (and there’s still some time left on the clock).
Other stats on the dashboard: Square’s total flow to date, which I believe means the total amount of transactions it’s done, is just shy of $137 million. Its revenue for today is $59,390, a 40% increase since last Friday. It’s unclear what drove the huge gain over last week — perhaps Square’s availability in Apple retail stores is contributing to the growth spurt.
Update: More stats — it’s a little hard to read, but it looks like Square might have 23,630 ‘Card Payments’ (which might be the number of transactions today). It also looks like they had 9,078 active users today (again, it’s a little hard to make out). I’ve included an image that has gone through our special CSI:Enhance filter below.
Posted: 29 Apr 2011 04:03 PM PDT
If you’ve ever worked in retail or the food services industry, you’re probably familiar with the Point of Sale (POS) system. It’s the software/hardware combination that most people would probably call a cash register, though there’s more to it than that: inventory tracking, coupons, exchanges, and pretty much everything else is done using one of these POS systems. And they’re often a total pain, with myriad options and interfaces that sometimes harken back to the Windows 3.1 days.
Pose is one company (among many) that’s trying to fix the POS. And instead of relying on a new hardware device, they’re turning to one you already have: your web-connected computer. Everything on Pose is web-based, so you can easily set up a new terminal if one computer starts malfunctioning, and setup is obviously cheap because you probably don’t have anything to buy.
I spoke with CEO Guy Marcus earlier this week, who walked me through a demo of the product. As with other POS systems, you can enter products manually or using a USB barcode scanner. You can then flip into the cashier interface, where you can input what the customer is purchasing by tapping on photos or, again, using a USB scanner.
Pose isn’t available to the public quite yet (they’re aiming for a June release), but from what I saw it looked solid — they’re putting a lot of work into making the interface usable and attractive. It’s also optimized for both desktop and tablet use. Businesses will pay for the web-based software as a monthly subscription.
Pose isn’t the first company to have this idea — competitors include Erply,VendHQ, Cashier Live, and MerchantOS. But Marcus says that his company differs from the others because it also integrates marketing functionality — customers can opt to provide their email addresses to receive receipts and future correspondence from the business. Pose will also allow merchants to generate an online storefront (it uses the same inventory as your retail database) in a matter of minutes. Merchants are still responsible for actually shipping these goods, though.
I also asked if Marcus saw Square —which has an iPad app that can be used to tally up a customer’s purchases — as a competitor. He says that he doesn’t think Square will be offering a deep inventory management system any time soon, and that he sees the payments company as more of a potential partner.
Pose’s four-person team is based in Israel. The company has raised $300K.
Disclosure: Roi Carthy, who sometimes submits articles from Israel, has invested in Pose through his VC fund. Roi isn’t a TechCrunch employee.
Posted: 29 Apr 2011 03:32 PM PDT
Well, the Royal Wedding is over. Wasn’t that wonderful? If you weren’t watching on TV, there were about a million ways to participate online. Millions watched on YouTube, Livestream and elsewhere. And even those who were there uploaded their own photos and videos, including this guy. I’ll call him the masked Union Jack freak. Is that some sort of S&M suit he’s wearing? It doesn’t seem proper juxtaposed with the royal newlyweds.
You can find pictures of him on a special Color Royal Wedding Album created by people using the iPhone social camera app and sponsored by the British paper, The Telegraph. You remember Color, the $41 million photo app that created a huge backlash in the press and some confusion among consumers about exactly how to use the app.
Yeah, well, even with the Telegraph pushing the app as some sort of crowd-sourced photo collage, only about 560 photos were uploaded to the album, and none of them are terribly interesting. But I guess you had to be there.
Posted: 29 Apr 2011 03:31 PM PDT
“Online Services Division revenue grew 14% year-over-year primarily driven by increases in search revenue.”
That was Microsoft’s statement about the Online Services Division in their earnings release yesterday. Growth! Yippee! The strategy is working! Right?
What they don’t bother to mention in the release, but they can’t hide in the actual numbers, is just how bad the quarter actually was for the division. While revenue may have grown a bit year over year, income — as in the money you actually get to keep — was an entirely different story. It was a bloodbath, really. Yes, again.
Microsoft lost $726 million in the Online Services Division for the quarter. It was actually their worst quarter in two years in that regard. And it was their second worst ever, as Business Insider points out in their nifty chart perfect for showing such bloodbaths.
And despite the year over year revenue growth, the income was actually down year over year. As in, they managed to lose more money despite bringing in more. As in, the statement up top is total misdirection bullshit.
And how’s this for a kick in the pants: if Microsoft had just scrapped their Online Services Division for the quarter, they likely would have beaten Apple in terms of profits once again. Instead, they’re over $700 million behind — behind, mind you, for the first time in a couple decades.
Of course, Microsoft can’t afford to scrap the Online Services Division (well, figuratively afford it, at least). Like every technology company, they know this is the key to the future. And that’s precisely why they’re dumping so much money into it.
But it that strategy actually working? Revenue is growing, but losses are mounting. Microsoft is having to spend $2 to make $1 — actually a bit worse than that ratio!
Last October, I wrote that Microsoft was running basically the worst Internet startup ever. This pissed a lot of people off, who thought the comparison was unfair. After all, Microsoft can afford to burn the money.
That’s true, the quarter overall was fairly good for them (though the stock took a nosedive today because it wasn’t good enough). But if the two pillars of their business, Windows and Office, start to slip (as just about everyone believes they will sooner or later as we move into an increasingly mobile world of computing), these Online Services losses are going to become a big, big problem. Fast.
Maybe Microsoft can figure it out before that happens. But there’s just absolutely no data pointing in that direction right now. And there hasn’t been in the past six years. In fact, the numbers are actually getting worse!
After a nightmare Q3 and Q4 in 2010 (fiscal, not the actual calendar quarters) with Online Services loses right around $700 million, it looked like Microsoft may be turning things around with loses of “only” around $550 million in Q1 and Q2 of 2011. But if you look at the bigger picture, you’ll see that those Q1 and Q2 loses were actually worse year over year. If you simply extrapolated that out, you should have been able to predict this quarter’s bloodbath as well.
In the past year, Microsoft has now lost a staggering $2.5 billion in the Online Services Division. Think about that for a second. When I wrote the October post, the loss runrate was “only” $2 billion. The situation is getting worse.
And so I ask, how long can this bloodbath last? When will it end? Or maybe more to the point: will it end? All the data we have right now points to a pretty definitive “no”.
[image: New Lines Cinemas]
Posted: 29 Apr 2011 03:19 PM PDT
Vibrating sex toys have been around for over a century, starting out as crude steam powered devices and now resembling something very cool that you might pick up at an Apple store. Sex toys have been the source of giggles, controversy, pleasure and up until the last 5 years, were not a mainstream product. They were devices you bought and had shipped in unmarked brown packaging or slipped into a toy store late at night to buy, but were not something you’d ever imagine picking up at Nordstrom or your local Wal-Mart.
Millions of men and women use them every day and yet, it isn’t something we talk about much. Considering there’s a lot of tech that go into these devices these days, I think it is a topic worth exploring and definitely something we should no longer be ashamed of.
Today’s episode of Speaking Of covers the journey of an amazingly brave entrepreneur, Ethan Imboden, Chairman of Jimmyjane, who set out to design something meaningful that would change people’s lives. He’s not the first to create a stigma free product. Many cool products have been sold in stores like Good Vibrations for years, but he’s the first to bring a safe, non-toxic, sexy, virtually stigma free brand to the mainstream market. His efforts were what I consider truly disruptive and changed the landscape for the availability of pleasure toys for consumers everywhere. I’ll never forget the day I saw one of his products in a local lingerie store and how I started stumbling into them at mainstream stores everywhere. Seeing these products available to people in comfortable settings brought me so much joy and I’m excited to be able to share his journey into creating such a wonderful product with all of you.
Ethan shares his journey of starting out as an electrical engineer, becoming a designer for Herman Miller and how he was encouraged to start revolutionizing the sex toy space. We learn about him as a DJ, world-traveler and the fact that his arch nemesis designer was the guy who designed Swingline staplers. At the end of the episode, we get a tour of some of his products that are quite stimulating to look at and at the time of the interview, he hinted at the launch of their new Form 4 product, which is now available.
We have one product giveaway for commenters. Best, most insightful comment on the sex toy industry wins one of Jimmyjane’s awesome products that they gave to us in the studio. The deadline is Sunday 6pm PT. You must be 18 years old to win.
Ethan Imboden – Photo credit: Laist.com
Posted: 29 Apr 2011 03:01 PM PDT
As we saw from retailer JC Penney’s recent downfall in search rankings, using ‘black hat’ SEO tactics and gaming search is considered deceptive and ‘tantamount to cheating’ by Google. J.C. Penney said that it had no idea that this was happening and fired its SEM agency right away. But the retailer’s search ranking had already been “adjusted” by Google, and the damage was done. These sort of situations are considered deceitful by many in the search industry (including Google) and generally cast a malevolent cloud over a company’s search tactics. So, it’s surprising to find that a Sequoia Capital -backed Chinese startup, called Milanoo, appears to be gaming Google search results with these same black hat links spam tactics.
Milanoo, a China-based online retailer and wholesaler with a "passion for fashion," is an ecommerce company serves customers with fashion apparel and related products in over 180 countries around the world, in seven languages (including English, Spanish and French). Launched in 2008, the startup just raised “millions of dollars” from Sequoia. According Digital Due Diligence, a small agency that provides in-depth investment research into online assets of companies; Milanoo has been caught using similar tactics as J.C. Penney.
Here’s what Digital Due Diligence found: For a number of very valuable keywords in Google search,, Here’s how Milanoo ranks for "cheap dresses" (position 2), "evening gown" (1), "cheap wedding dresses" (1), and "summer dresses" (2). Digital Due Diligence partner Doug Pierce (who also served as an expert in the New York Times J.C. Penney expose), writes that those four keywords alone have an equivalent cost of nearly $200,000 per month in Google AdWords.
It’s a red flag, explains Pierce’s fellow partner Byrne Hobart, when a search for evening gown or summer dress results with Milanoo as the second highest result as opposed to a major retail brand, like Macy’s Saks, Dillards, the Gap etc. In full disclosure, I am an avid online shopper and despite the company being in operation for three years, had never heard of Milanoo until it was covered on a TechCrunch a few weeks ago. So it is a little surprising to see that the site is listed as the second result in a search for the term “evening gown” under Bluefly, a site which I frequently visit.
This could indicate that Milanoo may be paying for spam and links to boost their ranking, which Google considers to be deceptive. Basically, Google’s algorithm considers and counts ingoing links to pages as a way to determine search rank. The more links a website collects, the higher it could rank. Google of course attempts to determine the source of these links, but in some cases, this can be overlooked.
In the situation with Overstock.com (who Google put in a penalty box for gaming search results), the retail site was paying for inbound links from Edu addresses, which Google tends to consider as more authoritative. In the case with J.C. Penney, many of the links to the retailers site were from spammy sites, where the company paid for these sites to link to the retailers for keywords like “evening dresses.” For example, a fashion blog linking to a retailer is fair. A Bulgarian property portal link is not.
Basically, Milanoo appears to be doing the same thing as J.C. Penney. The ecommerce site has been buying spammy links to both its homepage as well as to individual product pages, and these sites have linked, thus boosting Milanoo’s ranking above other, more well-known retailers in Google search.
Using the Open Site Explorer tool from SEOMoz, Hobart and Pierce say they couldn't find a single inbound link that points to the page that isn't spam or paid for. We too took a look at Open Site Explorer, searched for Milanoo’s link to “Evening Gown,” and found incoming links from NicePromOnline. Ok, so these aren’t as far fetches as J.C. Penney, but spammy sites nonetheless.
Then I did a search on Open Site Explorer for the link to Cheap Wedding Dresses on Milanoo, which resulted in inbound links from NFL New Jerseys, Auto News. Wow. Looks like Milanoo may have been caught red-handed in link exploitation.
So it’s a little surprising that Sequoia, a top-tier venture capital firm, would invest in a company that is using underhanded tactics to game Google’s search algorithm. And ironically, Sequoia is an early investor in Google. Pierce tells us that many times, investors don’t do the sort of in-depth digital due diligence that would flag these types of issues. His company is trying to provide investors with the tools and services to prevent situations like this.
If Google does find that Milanoo is gaming it’s search algorithm, the punishment can not only be damaging to a company’s search results, and brand but also to their top line. Overstock penalty by Google, which resulted in lower search rankings on the search engine hurt sales by 5 percent during the penalty period.
Similar to Overstock and J.C. Penney, a steady flow of visitors is key to Milanoo’s ecommerce business. And search is clearly a way to get those visitors.
Posted: 29 Apr 2011 02:23 PM PDT
The speakers for Disrupt just keep on getting better and better. Today, we are extremely excited to announce four more guests who will join us at this year’s Disrupt in New York City: Marissa Mayer, David Karp, Kevin Systrom, and Tony Conrad.
Marissa Mayer joined Google in 1999 as Google’s first female engineer. She ran the search product for years and is now the VP of Local & Maps at Google. Mayer will be one of the finalist judges at the Startup Battlefield. She’s tough, she’s done it before, and we are grateful to have her back.
David Karp is the CEO and founder of Tumblr, one of the hottest startups in New York and also one of fastest-growing websites, period. Tumblr is built on the principle that self-expression should be easy. Karp recently raised $30 million to keep up with all the growth.
Kevin Systrom also knows a thing or two about hockey-stick growth, but at an earlier stage than Tumblr and on mobile. Systrom is a co-founder of Instagram, an incredibly popular photo sharing application for the iPhone. Instagram took only 6 weeks to pass 2 million users and shortly after was adding an estimated 130,000 users per week.
Finally, Tony Conrad is the CEO and co-founder of about.me, which was acquired by AOL is December of 2010. Tony is a Founding Venture Partner at True Ventures where he serves on the Board of Directors of Automattic, appssavvy, StockTwits, and more. He is also a Special Advisor to AOL Ventures.
As we get closer to Disrupt NYC 2011, we are going to keep announcing new guest speakers week after week. You can read the full list of announced speakers here. If you haven’t purchased a ticket already, you can do so here. Early bird ticket prices end April 30th at midnight PST, so if you want the best prices, make sure to purchase them soon.
Disrupt in NYC is going to be big. We have taken over a Pier 94, we are planning amazing after parties, and we have more surprises in store. If you'd like to become a part of the Disrupt experience and learn about sponsorship opportunities, please contact Jeanne Logozzo or Heather Harde for more information.
Marissa Mayer is the Vice President of Local & Maps at Google. Previously she was Vice President of Search Product and User Experience. Mayer joined Google in 1999 as Google's first female engineer, where she led the user interface and web server teams at that time. Her efforts have included designing and developing Google's search interface, internationalizing the site to more than 100 languages, defining Google News, Gmail, and Orkut, and launching more than 100 features and products on Google.com. Prior to joining Google, Mayer worked at the UBS research lab (Ubilab) in Zurich, Switzerland, and at SRI International in Menlo Park, California. Mayer has been featured in various publications, including Newsweek ("10 Tech Leaders of the Future"), Red Herring ("15 Women to Watch"), Business 2.0 ("Silicon Valley Dream Team"), BusinessWeek, Fortune, and Fast Company.
Tony Conrad is CEO & co-founder of about.me (acquired by AOL in December 2010). He is also a Founding Venture Partner at True Ventures where he serves on the Board of Directors of Automattic (WordPress), appssavvy, StockTwits, RescueTime, PastFuture (GDGT), KISSmetrics, 20×200, FREEjit, Small Batch (Typekit), WeGame and led True's investment MakerBot & Plancast. Tony also serves as a Special Advisor to AOL Ventures. Previously, Tony co-founded Sphere which was acquired by AOL in April, 2008. In addition, Tony has served on the Board of Directors for Oddpost (acquired by Yahoo), Iconoculture, MusicNow (acquired by Circuit City), and Centive (acquired by Xactly). Tony also played an active role managing investments in Post Communications (NASDAQ: NTVS), QuinStreet (NASDAQ: QNST), Danger (acquired by Microsoft), Sabrix and Stonyfield Farms (acquired by Groupe Danone).
David Karp is a high school dropout and the founder and CEO of Tumblr. Karp grew up on the Upper West Side of Manhattan, the son of Barbara Ackerman and Michael Karp. He attended The Calhoun School from 3rd to 8th grade, where his mother taught science, until high school when he briefly attended Bronx Science before dropping out at the age of 15 and being homeschooled. Karp began interning for animation producer Fred Seibert at 14, and from there went on to work as a software consultant for UrbanBaby, an online parenting forum. Karp left UrbanBaby in 2006 and began working on Tumblr later that year. The site launched early in 2007.
Kevin Systrom is a co-founder of Instagram, a photo sharing application for the iPhone. He also founded Burbn, an HTML5-based location sharing service. Kevin graduated from Stanford University in 2006 with a BS in Management Science & Engineering. He was an intern at Odeo that later became Twitter. He spent two years at Google, the first working on Gmail, Google Reader, and other products and the latter where he worked on the Corporate Development team.
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