Friday, September 17, 2010

UK Breaking News: Football and fries: Why McDonald's sponsors sports

"Most of our staff love football and most of our customers love football, so there is a very 'sweet spot' for us there, it is a glue that holds us all together. One thing we are not seeking is brand awareness," says Steve Easterbrook, McDonald's chief for Northern Europe.

Read more:
Football and fries: Why McDonald's sponsors sports

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