Fairfax Media has launched a year-long television advertising campaign today, struggling with its business focused newspaper Australian Financial Review.
The campaign, entitled “Join The Dots, how to promote the publication of” helping professionals and investors to digest the news stream and the information they encounter on a daily basis, B & T reports today.
Alien-ship like the Aerostat hovered magically over the JawaharLal Nehru Stadium. Changing color, reflecting images, this set the magical tone for the evening. Spectacular in a single word says it all. If the aliens were watching, they would have surely gone back impressed. On view were eclectic elements of Indian culture. The fusion of drums, the power of yoga, the symphony of classical dances, the learning tree, the Great Indian Journey…each was a show stopper in its own right.