- Back To Our Regularly Scheduled Program: Posterous Raises $5 Million
- Seven States Oppose AT&T/T-Mobile Merger, AT&T Isn’t Worried
- I’m Leaving TechCrunch. Here’s Why.
- George Costanza’s Infamous Wallet Is The Star Of New Google Wallet Commercial
- Y Combinator-Backed SellStage Wants To Help You Better Showcase Your Products — With Video
- RIM’s BBM Service Suffers Partial Outage In Canada, Latin America
- Wrap It Up: Photos From Our First TC Gadgets/Mobile Meet-Up
- Track Your Dog With Retrieva, The Compact GPS Dog Collar
- The New Social Network: Who’s Nearby, Not Who You Know
- Who Spends The Most In Freemium Games? Battle Of The Sexes Edition
- TenMarks Raises $3 Million For Personalized Math Learning SaaS
- Keen On… How To Make Movies and Money (TCTV)
- Square-Enix Working On Chrono Trigger, Final Fantasy For Android
- HootSuite Raises $3M From Hearst And Others, Buys Twitter Data Analysis Tool TwapperKeeper
- CrunchDeals: Take 50% Off Everything On Belkin.com Today
- Moprise Is Launching A “Flipboard For The Enterprise”
Posted: 16 Sep 2011 04:21 PM PDT
Um, oh hey guys, what’s up? Nothing much over on my side, except that I’d really like a Diet Coke. Also, I’m hearing that nascent photo sharing app née blogging platform Posterous is raising some money. So yeah that’s what’s up over here in my neck of TC HQ.
Chew on this if you’re in the mood for some actual tech news; the simple blogging service and Tumblr competitor has just raised $5 million in Series B according to multiple sources. Taking part in the round will be Redpoint Ventures, newcomer Jafco Ventures and existing angels.
On Monday Posterous revamped its entire product and focus around Posterous Spaces, which — in the same vein as Google Circles — allows users to pick and choose whom they share specific content with. Thus far the product has received mixed response from users.
I’m just going to assume that Posterous will be using the cash to increase its engineering team, because that’s what I usually write everyday in these things. This new funding comes in addition to another $5.14 million in seed, angel and Series A financing from Y Combinator, SV Angel, Lowercase Capital, Brian Pokorny and others, making the company’s total funding to date $10.14 million.
I think I just might go get that Diet Coke now.
Posterous emerged from Y Combinator in the summer of 2008 as an innovative company focused on making blogging simple - as simple as sending an email - and now has more than 15 million monthly users. With the launch of Posterous Spaces, the company is bringing its trademark simplicity to help people share smarter with intuitive privacy controls to share selectively across multiple platforms.
Posted: 16 Sep 2011 03:13 PM PDT
"This proposed merger would stifle competition in markets that are crucial to New York’s consumers and businesses, while reducing access to low-cost options and the newest broadband-based technologies."
So sayeth New York Attorney General Eric Schneiderman, who is joined by the attorneys general of six other states in support of the Department of Justice suit that sought to halt the pending AT&T/T-Mobile merger.
And so the AT&T/T-Mobile craziness continues.
The states that have come out in favor of the DoJ suit are New York, California, Illinois, Massachusetts, Ohio, Pennsylvania and Washington. Even when facing mounting opposition, AT&T seems rather nonplussed about the whole situation. AT&T spokesperson Michael Balmoris has stated that “it is not unusual for state attorneys general to participate in DOJ merger review proceedings or court filings.” Translation: it’s not a big deal.
It certainly doesn’t hurt that AT&T can count on the support of 11 states who have publicly endorsed the deal. Alabama, Arkansas, Georgia, Kentucky, Michigan, Mississippi, North Dakota, South Dakota, Utah, West Virginia and Wyoming have all thrown their support behind AT&T and T-Mobile, presumably because they stand to benefit from increased wireless build-out and more jobs.
The merger also received a spirited defense yesterday by a small contingent of 15 House Democrats (11 of whom received campaign contributions from AT&T), who encouraged President Obama to settle in favor of the deal. For the truly curious, only Arkansas, Georgia, and Kentucky overlap between the list of states that support the merger, and the states whom those 15 Democrats represent.
After all this, AT&T has a only few more obstacles to face when the case goes to trial. Not an impossible task, according to Reuters: it just means AT&T needs to convince a few more people before a settlement can be reached.
Posted: 16 Sep 2011 02:59 PM PDT
So now, less than five years later, you can go up on a steep hill in Las Vegas and look West, and with the right kind of eyes you can almost see the high-water mark —that place where the wave finally broke and rolled back. – Hunter S. Thompson, Fear and Loathing in Las Vegas
I’ll get right to the point: this is my last post on TechCrunch. And it’s my resignation letter. The first resignation letter I’ve ever written, in fact. Usually I get fired.
To those who have been following the recent TechCrunch drama, this post won’t come as much of a surprise. A little over a week ago I wrote that, unless Mike Arrington was allowed to choose his own successor as editor of TechCrunch, I would no longer write for the site. Sure enough, this past Monday, a statement from AOL announced Erick Schonfeld as the new editor.
A lot of outside observers assume that Schonfeld, who has been with TechCrunch since 2007, was Mike’s choice to take over. But, in the interests of transparency, it’s important to clarify what really happened. The truth is, Erick was Arianna Huffington’s choice, not TechCrunch’s.
What I knew last week, but can only write now, is that while Heather, Mike and other senior editorial staffers were making a stand for the site’s editorial independence from The Huffington Post, Erick cut a side deal with Huffington to guarantee him the top job once Mike was gone.
The irony is that had Erick stayed strong for just a few days, he’d would have been appointed interim editor anyway, with Mike’s blessing. Mike and Heather were even considering Erick for the permanent position but had concerns about his ability to retain (in Fred Wilson’s words) TechCrunch’s “swagger“. Mike felt that current Senior Editor Sarah Lacy might be a better choice: she has the right personality — and sources — for the job and she actually lives in Silicon Valley (Erick is based in New York). Unfortunately she’s also away for four months, on maternity leave.
The curious thing is that Erick knew everyone at TechCrunch supported him, at least for the interim role. And yet when Arianna called, he answered. Mike and I spoke at the time and he gave me his take on the deal: “at the point Erick began negotiating with Arianna instead of standing firm with the rest of us, he became nothing more that Arianna’s pet. All hope for independence with him at the lead became lost”. (Mike asked me to keep our conversations confidential until the situation was resolved.)
Not three days after his appointment, Erick made his first ethics disclosure as TC’s new editor — insisting that Mike had played no part in the selection of TechCrunch Disrupt finalists. Bluntly put, that was not true — as Mike had to clarify in the comments…
One of these two men is your new ethical champion, Arianna. The other one is the guy you fired.
For what it’s worth — and this is the point in this post where I suspect Mike and I will part company — I still have a lot of time for Arianna Huffington. I was the first TechCrunch writer to celebrate her appointment as Editor in Chief of AOL and I still stand by much of what I wrote in my post welcoming Our Huffington Overlord. In this situation, though, I think she screwed up badly by allowing her growing personal animosity towards Mike — and, let’s be clear, this fight was almost entirely personal — to rule her head, ejecting Mike completely from the company he founded and installing his polar opposite as a puppet editor. As Barry Diller put it on Wednesday: “So now, he's gone, and now they own this thing, which has no voice. Congratulations. What a good piece of business.”
Putting aside my professional feelings towards Erick — and I’ve been writing about those for a long time — the notion that a Silicon Valley blog should be run by a guy in New York is just ludicrous. As such, Huffington’s short-term victory is likely to prove a medium and long term disaster.
Still, even as I was writing the words above, I found my anger towards Erick fading. Despite the fact that he fucked over Mike and Heather — and, by extension, the whole of TechCrunch — I don’t think he’s a bad guy. There are times, in fact, when I positively like him: he works hard, crosses the t’s and is a fine, and experienced, analytical reporter. He’s just — what’s the word? — hapless. He is a man utterly devoid of ‘hap’. Hating him for being expertly played by Arianna Huffington is like hating a baby for crying on a long-haul flight. He doesn’t understand why people are mad at him, he just wants to be fed.
Towards the end of my last book I wrote about the importance of having loyalty to one’s friends and of knowing when to quit. The former principle literally saved my life while the latter I’ve never quite got the hang of — dragging out relationships, jobs, a drinking problem… sentences… to beyond snapping point. This time, though, I think I’ve learned my lesson. This past TechCrunch Disrupt was the best yet — a fitting tribute to Mike, and a lasting reminder of why he and Heather made (make) such a perfect team. Under Heather’s guidance the business of TechCrunch will continue to grow; and thanks to the site’s amazing editorial staff, the scoops and page views will keep on flowing both at home and abroad. But with Mike’s departure, the gonzo spirit that first drew me to TechCrunch — that desire to not just report the story, but to be part of it — has gone. And with it my confidence that if the shit starts flying, my editor will be there holding an umbrella. I really can’t over-emphasize how much Mike, as an editor, made writers feel like he had their back.
(Amusingly, I just looked back at my first ever column for TechCrunch and it contains this paragraph…
Back in February, when Paul Miller quit AOL-owned Engadget, I smugly schooled him on the five rules of effective stunt resignation. Revisiting that list today, I think I pretty much nailed rules one through three (Go Out In A Blaze Of Glory, Have A Specific Grievance, Timing Is Everything). Which just leaves numbers four and five.
Rule Four: "There's No One Else Involved"
Since the Wall Street Journal reported my imminent resignation earlier in the week, plenty of folks have asked what I plan do next. Do I have another job already lined up? The answer is no. Once I hit “publish”, I’ll be without a regular writing gig for the first time in five years. This is both terrifying and exciting in equal measure. Sometimes you just have to hurl yourself off the cliff and see if anyone tries to catch you.
Rule Five: Find Someone Else Within A Week
For all of my pseudo-martyrdom, though, the hard fact is that TechCrunch was my regular gig, but not my only one. My “real” job is writing books, usually about myself — and believe me, the last few weeks have offered enough material for an epic — and tragicomic — tale. Don’t be surprised if you hear more on that subject soon. (You do follow me on Twitter, right?)
In addition to book ideas, there are two other potentially very exciting things floating around in my head — either one of which might make for an exciting next chapter of my career. According to my own rules, though, I’ve got seven days of due diligence left before I need to say more. So I won’t.
Except this: thank you Mike. Thank you for always having my back, and please know I’ll always have yours. The worst days working for you were still more interesting and fun than the best days working for anyone else. I hope we’ll get the opportunity to do it again soon.
Thank you to Heather for setting the inspiration bar so high that no future boss will ever quite measure up. Thank you (not for the first time) to Sarah Lacy for being my eternal voice of reason, and to Jon Orlin for the unflagging support — you guys made my days in the office more fun than is healthy. Thank you, in fact, to the entire TechCrunch team for being wonderful colleagues, and great friends; I’m going to miss the shit out of working with all of you. (Except for Jack McKenna: fuck that guy.)
And thanks finally to all of the TechCrunch readers who made it through my columns these past two-plus years. I genuinely appreciate your eyeballs and your brains, and I’ll miss the vast majority of you very much indeed.
And yet. And yet.
Person: Paul Carr
Paul Carr is, by process of elimination, a writer. He writes a weekly column for TechCrunch, loosely focussing on media and technology. For the first part of what he laughingly calls his 'career', he edited various publications and founded numerous businesses with varying degrees of abysmal failure. After getting fired from every job he'd ever had – including at least two where he was his own boss – he realised it was easier to write about other people's success than...
Posted: 16 Sep 2011 02:39 PM PDT
While Google Wallet didn’t come out this summer as expected, Google has just unveiled first Google Wallet commercial, starring none other than Seinfeld’s George Costanza and his overstuffed wallet.
For those of you who aren’t familiar, the George Costanza wallet was made famous in the Seinfeld episode “The Reverse Peephole” where George carries around a wallet so fat that it interferes with him sitting and makes his back hurt. It looks like Google has remastered the explosion scene from that episode to promote its NFC product, directing people to http://www.google.com/wallet for more info.
I’ve emailed Google for specific Wallet launch dates and will update this post when they get back to me, in the meantime, here is some dialogue and scenes from the original episode.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....
Posted: 16 Sep 2011 01:11 PM PDT
If you’re advertising a product, would you rather simply have an image of that product, or have your consumers be able to watch a video of that product in action? Unless you’re sarcastic like myself, you probably answered with the latter, because the truth is that videos help products sell online. This is true even for those vendors that sell products that one wouldn’t necessarily assume would be made more attractive with video. Consider Zappos, for example, which currently offers over 50,000 product videos. Zappos also happens to do a pretty good business.
For SellStage, a startup from this summer’s batch of Y Combinator companies that is launching today, Zappos is the standard. But most big eTailers are far behind the shoe seller in terms of video content. So SellStage is launching a platform that is designed to make it easy for both big and small businesses to add video content to their websites to showcase their products.
Product videos tend to be different enough from other video content that it needs a specific, if not niche, solution. Videos also tend to be a pain in the ass to integrate with product pages, as you can’t just take your normal embed approach, because it will take up too much space, and may even displace the product images.
So, SellStage wants not only host and stream your product videos, but also play them in a lightbox. So after your product video plays, you want a call to action, not simply a replay link. Of course, SEO is critical eCommerce sites, and that most product videos don’t take this into account, so SellStage automatically generates sitemaps optimized for video search crawlers.
What’s more, SellStage videos work on iOS devices, which a lot of product videos don’t because they use Flash. The startup is also working on tools to make video production easier, including this forthcoming iOS app, and some “you shoot, SellStage edits”-type features.
The startup, while still in its early form, is going to be very useful to marketing departments who want to manage video on their eCommerce platforms, especially for those who have a large product catalog and want to add 500+ videos and not have those turn into 500 IT requests.
“Retailers who consider their expertise a competitive advantage need to find a way to use their greatest asset – their knowledgeable sales staff”, SellStage Co-founder Tom Saffell said. “To differentiate their online stores from everyone else. Video lets them do that”.
Retailars already have everything they need to make great video: The store is set, the sales staff are the actors, and the script is whatever you say to the customers in store — your sales pitch, says Co-founder Thomas Escourrou.
But how is SellStage going to monetize? The Co-founders told me that they are going to establish a tiered pricing structure that takes into account how many videos the company wants to make, host, and stream, and whether or not they want production assistance from SellStage itself. As the startup moves forward, it also will begin giving its customers more customization options.
SellStage is launching in private alpha today, but is making 50 priority invites available to readers. Simply visit the startup’s homepage and enter “concorde” for a sneak peek.
Posted: 16 Sep 2011 01:05 PM PDT
RIM, to put it mildly, has been having it rough these past few days. Among other things, they’ve failed to hit their quarterly revenue goal, sold far fewer PlayBooks than they had hoped, and potentially let their market share slip into the single digits.
After all that, RIM didn’t need any more problems, but another one has popped up anyway: it seems that their BBM and email service is partially down in a handful of countries.
A quick Twitter search shows that subscribers in Canada and Latin America seem to be the most stricken by the partial outages, with the Financial Post reporting that pockets of users on three of Canada’s carriers (Rogers, Bell, and WIND) have been affected. Meanwhile on the southern front, NTN24 states that the partial outage has affected people in Venezuela, Colombia, Panamá, Chile, México and Argentina. The outage may even be more widespread, as the Huffington Post reports that sporadic tweets from the UK and Egypt indicate similar service issues.
RIM has acknowledged the outage on their official BlackBerryHelp account, but the feed has yet to offer any salient details. In fairness, this may not be an end-of-the-world scenario for BlackBerry users, but the timing for RIM is atrocious. While I’m sure they have teams fighting to find a fix, consumer confidence in the Waterloo-based company may dip even more as a result of today’s issues.
Posted: 16 Sep 2011 12:52 PM PDT
It’s been a long while since we had a formal Gadgets/Mobile meet-up and I’m proud to say that this one, sponsored by Samsung, was a roaring success. We had people who drank far too much, people who ate far too many Cheez-Its (there were, sadly, no hors d’oeuvres so we made do with Hackathon grub), and people who won excellent prizes including Samsung Galaxy S II phones, Samsung tablets, and other goodies.
We hope to have more of these things in the future where you guys can meet and greet TC G/M writers in your own home town and in your own special way. Thanks for making this one a roaring success, San Francisco, and we’ll see you soon.
Here are a few highlights from the shots we took; we’ll update this post with Samsung’s own photos as soon as we hear back from them. The full-size pictures can be found in this set at the TechCrunch Flickr page.
Posted: 16 Sep 2011 12:47 PM PDT
One of the cooler gadgets we saw at Disrupt this year was the new Retrieva GPS dog tracker. Completely redesigned, this device lets you track Fido wherever he does roam and will let people know where to take him or her if lost.
The device lasts about a week on one charge and will go into sleep mode if it hasn’t been activated in a while. I sat down with the company founders and their stuffed dog to discuss the technology.
Posted: 16 Sep 2011 12:38 PM PDT
There’s a new concept for social networking services taking root, and it’s not about re-creating your offline social graph on the Web, like Facebook does today. It’s about discovering the people who are nearby you now – the ones you probably would like to meet.
This type of discovery mechanism is already being made possible by a number of services, including the checkin apps like Foursquare and Gowalla, the automated discovery of nearby folks via Sonar and Banjo, the group chatting in Yobongo, and the micro-networks that emerge through LoKast. All of these companies are playing with the idea of location-based social networks, attempting to connect you to others around you through varying means.
At this week’s TechCrunch Disrupt conference in San Francisco, even more services emerged to compete in this space, too.
The powerful capabilities of today’s mobile smartphones are allowing for a new kind of networking: social discovery services, not social networking services. Discovery services are focused primarily on highlighting the users within close proximity to you and connecting you to those who you might want to meet.
Facebook, meanwhile, aims to connect you to people you already know. “Discovery” on Facebook is limited to searching for names or networks (e.g., schools, workplaces) where the introductions themselves previously took place.
But there are ephemeral, ever-changing social networks that we participate in daily. These have been left largely untapped by Facebook: the people working out at the gym, shopping for groceries, playing basketball, taking their dog to the park, watching their children on the playground, and so on. They’re the networks you stumble into and out of every day, and they aren’t composed of your close friends, Facebook friends or otherwise. They’re just people who share your interests at that same moment in time. The guy ready for a pick-up game of b-ball. The coupon-clipper finding deals at the grocery store. A new puppy’s owners hoping for a doggie play date.
A couple of standout apps from Disrupt hope to better highlight these types of networks by introducing you to the people you want to know.
One, an app called Holler (iTunes), is based around interests and activities. You join a group (surfers, for example) and the app pushes notifications to you when others nearby are interested in the same thing. For now, the groups are pre-built by Holler itself, but it’s in the process of rolling out a system where users can build their own groups. However, there will be some level of filtering and control, so duplicate groups are not created.
Holler is well-designed, with a clean and minimalist layout, which makes it easy to use from first launch. Unfortunately, it suffers from the same problem many other “social” apps do at first – not enough people are using it. To address the issue, Holler’s creators are thinking of exposing all the groups to the app’s users, not just those nearby, which would still allow for socializing around interests. While that may increase engagement, it takes away from the app’s core promise of proximity-based socializing – its mobile meetups on the fly.
In a similar vein, another TechCrunch Disrupt Startup Alley company, Mingle, has built a mobile app that also aims to connect users based on interests. But in Mingle’s case, it’s about introducing yourself to others nearby, in the hopes that you two share an interest, instead of connecting around a commonly held interest like “shopping” or “exercise,” for example.
Mingle users fill out an introduction card and post it to their current location. Others “mingling” at that location can see one another, and take the conversation offline, if desired. It’s what Foursquare could do, if it wasn’t so stuck on listing the “others here” with only an avatar and a first name, last initial (arguably useless information, unless those people are already real-life friends).
A third app from the Startup Alley is a little more out there, but interesting. Called igobubble, this mobile app lets you leave virtual “bubbles” containing text, photos, videos, music and more at a given location. Others can come along later and find your bubble and interact with it, or even change it. You’ll see who has “touched” your bubble and can then chat with them in real-time. There’s more too it than that, but those are the basics.
igobubble feels more art project than the next big hit in mobile socializing, but at least they’re thinking out of the box. Instead of just re-creating the structure of a traditional social networking site (with profiles, listed interests, avatars), it’s thinking that tying content to a location is the first step in enabling mobile social discovery. That’s certainly a different take. It’s not about who you are, it’s about what you did at that location.
Other intriguing ideas in the location-based social space included Disrupt Startup Alley participant Evertale, makers of a mobile app that will map photos to locations for the purpose of instant scrapbooking and remembering old friends, and Audience Choice winner CardFlick, a contact-sharing app for nearby users.
But have any of the new apps (or old ones, for that matter), really hit the nail on the head when it comes to social discovery? Banjo and Sonar are great, but feel more like tools than networks of their own. Yobongo’s chat seems a bit lacking without context. Holler’s mobile meetups can’t work if it can’t gather enough participants. Mingle feels more business-networking driven than social. igobubble is an interesting idea, but doesn’t have the execution down.
It seems like each service could be a part of a bigger whole – a new proximity-based social network that puts location first, people and content second. A new network no one has yet been ambitious enough to attempt to design, so focused on a single niche or feature instead.
Foursquare, at least, has the critical mass to get there, but is stagnating with its continued emphasis on the manual check-in. The company should be increasing automation for regular check-ins, building out user profiles and letting users connect via common interests surfaced by their regular activities. It should suggest new friends based on behaviors combined with “friend-of-a-friend connections.” At the very least, when a big group of friends check-in together, it should alert the users in the group who aren’t connected to each other of the missed opportunity. It should even consider letting users pick and choose add-on services to run within the app. Yobongo’s chat, CardFlick or Mingle’s introductions, and igobubble’s content sharing could all be Foursquare features one day, and not standalone applications, if Foursquare had a wider vision for its future.
In the meantime, it’s fun to experiment with the latest and greatest in proximity-based social networking, thanks to the new TechCrunch Disrupt Alley startups mentioned here and others. Whether any of them will become breakout hits, however, will have to be left for the market to decide.
Credit: Top image via Mingle
Mingle is a mobile product that surfaces human relevance within a proximity. Leveraging location, Mingle allows users to make introductions anywhere they go with hopes that it allows users to interact. Mingle goes beyond sharing interests, usernames or even checking in and provides a relevance graph to provide context in which users use to help them find interesting people.
CardFlick helps you create and share online business cards using your iPhone in one flick. 1 Click login with services like Facebook and then your card is prefilled with your contact using one of our beautiful themes Share your card with multiple people at a time just by flicking your phone or even email. New themes can be purchased in app. Customers are anyone who has a business to promote and wants to network without the hassle.
Evertale is the self-writing scrapbook of your life. Relive your favorite memories in their completeness. Evertale automatically generates a scrapbook of the experiences you never want to forget, allowing you to turn back time and do it all over again.
Banjo is a social discovery service that helps people explore social updates across multiple social networks. Connecting real people in real time, Banjo harnesses publicly-available information and delivers it to mobile phones in one integrated view.
Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...
Yobongo is a mobile communication startup currently in private beta testing. They keys to the service are location, realtime, and identity.
Igobubble is a mobile app that integrates location-aware social networking with continuously evolving digital content. Users use their smartphone’s to leave digital content like photos, videos, messages and more inside bubbles at any location. After users leave, their bubbles stay behind for others to discover. These bubbles are invisible to the naked eye but they can be found and viewed using the igobubble app. In addition, these bubbles evolve in real time and can be modified, moved and cloned. Bubbles...
Sonar is a a mobile application that shows you how you are connected to the other people in the room. Sonar combines publicly available profile and location information to help you discover business contacts, colleagues, old friends and new ones at conferences, cafes, and bars. Sonar enables you take your online identity offline, to help you meet real people, in the real world.
Posted: 16 Sep 2011 12:28 PM PDT
Just last week, I wrote about a data dive by mobile research firm Flurry (who, thanks to their mobile analytics SDK, has a sample group of about 20 million users across 110,000 iOS/Android apps) on which age group was shelling out the most cash in freemium mobile games.
Almost immediately, the top rated comment was something along the lines of “That’s cool and all — but where’s the breakdown by gender?”
Here it is.
Flurry looked at this topic from a number of ways. First up: who spends the most time in freemium games? Which sex is most dedicated to tending their virtual farms for carrots they can never eat?
Looks like it’s juuuust about equal. Guys spend more time in-game almost across the board (especially in the 25-34 age range), but the difference is consistently ever-so-slight. This data also suggests last week’s findings that the vast majority of people spending time in-game (regardless of sex) are under 35.
Now, what about the money?
Anecdotal evidence would have lead me to guess that females would be the big spenders here — turns out, gents take the lead. Dudes are spending around 16% more in freemium games than their dudette counterparts, at 58% vs 42%. Folks in the 25-34 age range (especially males) prove to be the most valuable, with the 35-54 age group swooping in for a surprising second.
So, what can we gather from this? While that 16% cumulative difference between sexes certainly isn’t trivial, it’s not quite as monumental as it may seem. The female kind still accounts for a staggering 42% of money spent overall — so if you’re looking to maximize the money hittin’ your pocket, it seems like a good idea to really toe the line between which audience your game focuses on. To get all KINDS of gender-stereotypey here for a second: Too much cute-and-fuzziness, and you’ll scare away the largest money spending group; too guns-and-ammo, and you might be spooking off just shy off half of the folks who would consider shelling out. It’s not a shocking concept: when you’re banking on the idea that some small percentage of your audience will spend money in a game you gave away for free, you want your app’s focus to be friendly to as big of an audience as possible.
And for one last bit of data: if you’re wondering which group is spending the most per transaction (these folks will, after all, only come back to the checkout stand so many times), the answer is once again males between 25-34. You can find Flurry’s full data dive here.
Flurry increases the size and value of mobile application audiences, already helping more than 50,000 companies in over 100,000 applications across iOS, Android, BlackBerry, Windows Phone and J2ME platforms. Flurry has built the world’s leading mobile application analytics and data-powered advertising platform, with more ground breaking services in development. Flurry is venture backed by Draper Fisher Jurvetson, InterWest Partners, Union Square Ventures, Menlo Ventures, First Round Capital and Draper Richards.
Posted: 16 Sep 2011 12:03 PM PDT
Education technology startup TenMarks has raised $3 million in new funding led by Catamount Ventures with Birchmere Ventures participating. James Joaquin, new partner at Catamount Ventures, is joining TenMarks’ board.
TenMarks offers a cloud-based service that provides a personalized practice and learning software to help teach students of varying skill levels math concepts. TenMarks aims to supplement classroom instruction, and assign work to students on the topics they cover in class, based on their abilities. Students use hints and short video lessons to refresh what they know and learn what they don't.
Another version of TenMarks gives teachers the ability create personalized curriculums for each student (called playlists), which contain math concepts from various grade levels. TenMarks Math is free for teachers to use with their students and more than 15,000 classrooms and 250,000 students across all 50 states have used TenMarks Math over the past 6 months.
And the startup says that its software is seeing meaningful results. A study conducted at the Everest Public High School in Redwood City, California showed that students using TenMarks Math made as much as a 36% improvement in their math scores over a 6 week period, with the average student showing a 10% increase. Another elementary School in Novato, California used TenMarks over the summer for students, and saw more than 80% of their students who used TenMarks score higher after the summer break, versus an expected decline.
Technology is no doubt changing the way we are learning and education in general, and startups like TenMarks should see additional growth as more and more teachers and instiutions catch on to this trend.
TenMarks is a new education initiative which aims to change the way kids learn. The company was founded by parents who believe that is a better way to help their (and all) kids build a strong foundation in math. The TenMarks approach enables kids to practice at their own pace, and learn as they practice, with hints and video lessons building confidence. The curriculum and the lessons are crafted and reviewed by experienced educators.
Posted: 16 Sep 2011 10:19 AM PDT
"Artists need to be business people too,” filmmaker Tiffany Shlain told me when she came into San Francisco's TechCrunchTV studio. Shlain, whose movie Connected launched earlier this week, is a pioneering movie maker not only because of her award-winning films but also because this innovative businesswoman has figured out a way to make money in today's digital economy.
"The gates are open right now,” Shlain told me about a 21st century movie business that is, she says, "completely different" from the 20th century studio model. And that's because, she explained, filmmakers now have the technology to directly connect with their viewers. Put 50% of your energy into the making of the movie, she thus told me, and the other 50% into promoting it on networks like Twitter and Facebook.
Tiffany Shlain proves that creativity and entrepreneurial innovation not only can but must coexist in today's digital economy. Filmmakers, writers and musicians should listen carefully to her advice about leveraging the power of their audience.
Watch the first part of my interview with Tiffany Shlain here.
Honored by Newsweek as one of the "Women Shaping the 21st Century," Tiffany Shlain is a filmmaker, artist, founder of The Webby Awards, co-founder of the International Academy of Digital Arts & Sciences and a Henry Crown Fellow of The Aspen Institute. Tiffany's work with film, technology and activism has received 44 awards and distinctions and her last four films have premiered at Sundance. Her films include "Life, Liberty & The Pursuit of Happiness," about reproductive rights in...
Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham's Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur, Andrew founded Audiocafe.com in 1995 and built it into a popular first generation Internet music company. He is currently the...
Posted: 16 Sep 2011 10:18 AM PDT
While they’ve pumped out over 30 iOS apps to date, Square-Enix is now looking to revive a few of their classic titles on an Android phone (hopefully) near you. While Nintendo has officially disavowed the notion of making smartphone games, their long-time software associate seems to have no compunction in churning them out.
According to Japanese gaming magazine Famitsu, Square-Enix is hard at work preparing a selection of RPGs for a 2012 launch in the Android Market. Among them is Chrono Trigger (my personal favorite), the 1995 time-bending fan-favorite that first debuted on the SNES. Also on the list is Dragon Quest: Monsters, a popular Enix creation that pretty much hinges on making those iconic blue blobs fight each other, and Final Fantasy: Mystic Quest, the SNES Final Fantasy game that no one really played. Square-Enix will release the games through their own Square-Enix Gaming Portal, but hopefully they see a stateside (re?)release soon.
These games will be a welcome addition to Square-Enix’s current Android line-up, which currently consists of two apps. I think Square-Enix, unlike Nintendo, has the right idea here: while it seems like Nintendo President Iwata thinks that smartphone gaming will sully Nintendo’s history, Square-Enix is using different platforms to reignite existing fanbases and test out some interesting new IPs.
Square-Enix jumped headfirst into alternative gaming platforms years ago, with games like Song Summoner making an appearance on non-touch iPods of all places. It was a novel idea, and the end result was a refreshing gimmick on top of a classic Square-esque turn-based strategy game. Nintendo needs to realize that smartphone platforms aren’t where classic franchises go to die. It can be a place where new games and IPs can test the waters, and old ones can find a new audience.
Posted: 16 Sep 2011 10:07 AM PDT
As we reported yesterday, social media dashboard company HootSuite had raised a new round of funding, according to an SEC filing. We’ve confirmed the funding with the company, and today, the startup is announcing a $3 million raise from previous investors and new investor, Millennium Technology Ventures. HootSuite has previously raised $1.95 million from Blumberg Capital, Hearst Ventures and Geoff Entress.
HootSuite offers brands and businesses a comprehensive social media dashboard that allows teams to collaboratively schedule and monitor updates to Twitter, Facebook, Linkedin, WordPress and other social networks via web, desktop or mobile platforms. Via the application, HootSuite users can also track campaign results, analytics and other data.
The company is also announcing a new ‘strategic acquisition’ of social storage and reporting startup TwapperKeeper.com. TwapperKeeper helps academic organizations, conference leaders, marketing departments, customer service teams and PR companies to archive, track, monitor, and analyze Twitter data. Basically, TwapperKeeper allows users to archive tweets by hashtag, keywords, or person, and offers an API as well. The app will be integrated into HootSuite’s dashboard.
By way of history, TwapperKeeper ran into some trouble with Twitter earlier this year for violating the network’s terms of service.
This follows previous acquisitions of SwiftApp (now HootSuite for Android), and TwitterBar, which enables users to post to a variety of social networks straight from the web address bar (now HootBar).
HootSuite, which now has over 2.5 million users is a profitable, and has a $8 million run rate (estimated $10 million by end of year). The company will use the new funding to make acquisitions, for sales and marketing efforts and for hiring. The company has also added Steve Johnson (former VP of Channel Partners from Constant Contact and Blackbaud) as chief revenue office; Darren Suomi (formerly at SAP and Business Object) as VP of Sales and Greg Gunn as VP of Business Development.
Similar to social media app Seesmic, HootSuite started as a third-party Twitter app, but has found a viable business offering a more enterprise-focused dashboard for agencies, brands and others. HootSuite was also the first application in which Twitter began testing its own in-stream ad product.
HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Using HootSuite's unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, WordPress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics. Launched in Dec. 2008 by Invoke Media, HootSuite's rapidly growing user base includes governments, artists and organizations like The White House,...
Posted: 16 Sep 2011 10:04 AM PDT
See ya in two weeks, paycheck! Belkin.com is running a huge sale today. Everything, and I mean everything as there isn’t a minumum purhcase amount, can be yours for 50% under list today. That is if their website comes back to life before midnight tonight.
The news of the sale hit the standard deal sites this morning and then reblogged by several gadgets sites including Gizmodo. The site was up long enough to confirm the “FB50” coupon code works, but then it crashed hard. As of this post’s writing, Belkin.com is up but responding very slow. And for good reason, too. This sort of sale is rare even on Black Friday. Belkin is offering 50% off everything they sell including their just-announced iPad accessory line. Under-the-counter iPad mount. It’s $25 today. Power monitor? $15 bucks today. Keyboard folio case? $50.
Shop smart, though. Some items like the Conserve Valet USB charging station with smart power is already half off on Amazon and Belkin’s shipping seems to start at $7.50.
Posted: 16 Sep 2011 10:02 AM PDT
Moprise is launching a new iPad application it’s calling a “Flipboard for the Enterprise.” The app is a tablet-optimized version of the company’s currently available Coaxion iPhone application. The Flipboard analogy isn’t quite right, however. Flipboard is about reading news and articles, browsing photos and viewing updates from your social networks in a magazine-like format. Coaxion and Flipboard are only similar in that they both have easy-to-browse, touchable, swipe-friendly user interfaces. But Coaxion’s content is corporate documents, not news or tweets.
At launch, Coaxion for iPad will connect to both Dropbox and SharePoint services. For the former, you need your username and password to connect, and for the latter, all you need is that, and a SharePoint URL. The I.T. department doesn’t necessarily have to be involved in the setup or configuration, allowing for a bottom-up adoption cycle.
Moprise’s platform can connect to SharePoint out of the box, something which two of Moprise’s Co-founders, David D’Souza and Russell Williams, both ex-Microsofties, know a little something about.
Documents in Coaxion are dragged down to the iPad from these services, where they can be made available for offline viewing. In addition, the main Coaxion interface has user-generated streams called “Discussions.” Files are dragged-and-dropped into these streams and individual users can be added as contributors. They can then add their own files and share notes within the stream, which the rest of the stream’s subscribers can view.
Future versions of the application will include support for other services, including Google Docs and Salesforce. Box.net support may or may not be available at launch, too.
Later updates will include more synchronization features, allowing Coaxion users to tap a “sync” button to automatically synchronize their offline documents with the versions hosted in the cloud. Even further down the road this process will be automated – no button-pushing needed. This would solve one the app’s primary issues at present: documents will quickly become out-of-date if you don’t keep pulling down the most recent version.
This is less of an issue for users on the Enterprise level of service, though. Enterprise customers can use special Moprise software on their internal infrastructure to push changes down to iPad users as needed, but this is a premium feature. Meanwhile, for a limited subset of services and offline documents, the app will be free. The next step up is a $20/month per user plan. Enterprise pricing varies.
The iPad app will be available in a few weeks time.
Moprise raised $500,000 in angel funding in July. It has 6 full-time employees, based in the Seattle area. The company is not looking to raise additional funding at present, it says.
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