Does Google Instant Mark the End of SEO?

Steve Rubel says that Google Instant makes SEO irrelevant. "Here's what this means," he says. "No two people will see the same web. Once a single search would do the trick - and everyone saw the same results. That's what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors."

He's not wrong about that, but I'm not sure that makes SEO irrelevant. Google has been showing different results to different users for quite a while now. This is really just an extension of that.

Trevor Claiborne of the Google Analytics Team says that Analytics users might notice some fluctuations in AdWords impression volume and traffic for organic keywords. "For example, you may find that certain keywords receive significantly more or fewer impressions moving forward," he says.

He says, however that over time, it could change SEO. "The search results will remain the same for a query, but it’s possible that people will learn to search differently over time," says Cutts. "For example, I was recently researching a congressperson. With Google Instant, it was more visible to me that this congressperson had proposed an energy plan, so I refined my search to learn more, and quickly found myself reading a post on the congressperson’s blog that had been on page 2 of the search results."

Google clearly said that ranking stays the same with Google Instant, but it will change the way people search. It will affect their search behavior, and that is what search marketers are going to have to think about more than ever. You should also consider that some people will simply deactivate the feature, leaving them open to Google's standard results.

Read more: http://www.webpronews.com/topnews/2010/09/08/does-google-instant-mark-the-end-of-seo

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USA defeats Russia 89-79 to advance to semifinals of 2010 FIBA World Championships

Team USA defeated Russia 89-79 Thursday at the Sinan Erdem Dome to advance to Saturday's semifinals of the FIBA World Championship. The Americans will play the winner of a later game between Argentina and Lithuania.

Forward Kevin Durant led Team USA, which trailed by five points in the second quarter, with 33 points. After hitting a 3-pointer for a 79-61 lead with just over eight minutes left, Durant gave the crowd a salute.

The game was played 38 years to the day of the Soviet Union's stunning and controversial 51-50 win over the Americans in the 1972 Olympics. The winners scored on a length-of-the-court pass for a layup at the buzzer on their third allowed try.

Russia coach David Blatt, a U.S. native, said early this week the Americans were not cheated. Team USA coach Mike Krzyzewski later said Blatt, who has dual American-Israeli citizenship, said that because "he's Russian.''

But that was a minor distraction. The Americans were far more worried about what would occur on the court.

The Russians surprised Team USA early, moving into a 25-25 tie after the first quarter as backup center Timofey Mozgov, who recently signed with the New York Knicks, had nine of his 13 points. Russia then outscored the Americans 10-5 to start the second quarter, taking a 35-30 lead.

But Team USA then took over. It went on a 12-0 run and soon took a 44-39 halftime lead. The lead went to a safe 70-56 at the end of the third quarter.

Guard Chauncey Billups added 15 points for the Americans and guard Russell Westbrook came off the bench to score 12. Center Lamar Odom had a team-high 12 rebounds.

Guard Sergey Bykov led the Russians with 17 points. Forward Andrey Vorontsevich added 14.

The Americans are two wins away from their first Worlds gold medal since 1994. The championship game is Sunday.

Source:
http://www.rnhalawi.com/2010/09/usa-defeats-russia-89-79-to-advance-to.html

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