"Explorer is really still the backbone of the brand," Ford's marketing chief Jim Farley said recently at a gathering to introduce the Explorer to the media.
The new Explorer has been completely redesigned. The most obvious difference: It's built on a car platform, not a truck one, so it sits lower to the ground and has a smoother, more fuel-efficient ride.
Ford is taking a risk with customers who expect a truck-like SUV. The new Explorer will have less towing capacity than the outgoing model - 5,000 pounds, versus 7,115 pounds - and it won't offer a V-8 engine.
Source:2011 Ford Explorer
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