The truth is, half the digital advertising campaigns we see aren't very good. In fact, more than half. Most are terrible or senseless or both. But the new digital brochure for the Honda CR-Z is different: not only is it a thing of beauty, but it could signal the death of websites as we know them.
When we first heard about Honda's new piece, we weren't terribly excited. In fact, we groaned. We've seen similar stunts done for other cars, and they've all been fairly wishy-washy. (And "wishy-washy" is being kind.) Expecting the worst, we clicked over to the "CR-Z Experience" website to give it a whirl.
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