If you are methodical in your approach to building a larger customer base, it is not difficult to foster steady growth. Marketers who shift with whichever way the wind is blowing — or blindly follow someone else’s idea of best practices — are less likely to be successful. “The not-so-secret secret here is that the key to great retention is really simple,” said growth expert Susan Su recently at TechCrunch Early Stage: Marketing and Fundraising. “It is building a product that solves a real and especially persistent problem for people.” In a conversation with Managing Editor Eric Eldon, Su delved into several issues, including tips for how founders should discuss growth with their investors and her methods for developing a sample qualitative growth model. “I firmly believe that every founder should try their hand at growth,” said Su. (Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.) Read More |
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